Chief Marketing Officer
As chief marketing officer at SMS Assist, Tina McNulty will lead the company’s marketing, demand, and communications functions. She is responsible for telling the story of SMS Assist and the impact its operations have on its customers and Affiliates. By partnering with product, operations, and sales, Tina is on a mission to accelerate growth and continue to carve out SMS Assist’s space in the market.
Tina has spent two decades leading global marketing teams—always gravitating toward opportunities to be the storyteller for industry disrupters and technology innovators. Prior to joining SMS Assist, Tina served as the head of marketing at Continuum, a Boston-based software as a service platform providing solutions and services to managed service providers, and VP of strategic marketing at BMC Software in Houston, TX. At Continuum, she led the company’s rebrand and repositioning, which delivered great results in demand and pipeline.
Tina attended State University at Brockport, where she majored in international studies and political science.