Chief Marketing Officer
Jodi Navta joined SMS Assist as chief marketing officer in June 2018. She is at the helm of marketing, brand, and communications strategy; sales strategy and enablement; product development; lead generation; and more.
Prior to SMS Assist, Jodi was at Coyote Logistics, where she built the integrated marketing and communications function from the ground up, quickly growing market share. Jodi was a member of the management team that oversaw Coyote's growth from $300 million to $3 billion and led the company through a $60 billion acquisition by the United Parcel Service (UPS).
Pre-Coyote, Jodi held a number of roles in operations, marketing and communications, and strategy as a four-time entrepreneur in the B2B and B2C spaces. Her experience includes content marketing and product development during industry-shifting times for publishers like Discovery, National Geographic, Pearson, and Houghton Mifflin Harcourt. She’s also led marketing and communications strategy for a number of tech start-ups.
Jodi earned her undergraduate degree from the University of Michigan, where she was also a competitive swimmer, earning Academic All-American and NCAA finalist status four years in a row. Jodi also has a master’s degree from Northwestern University’s Medill School of Journalism.