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Brady Merchant

Vice President of Affiliate Relations

Brady Merchant joined SMS Assist in September 2017 as vice president of Affiliate relations. He works alongside Mike Travalini to do the research, design and implementation that is required to turn SMS Assist’s Affiliate program into a strategic differentiator.

Brady is a versatile player with experience in sales, operations and finance. Prior to joining SMS Assist, Brady was a top performing regional team lead at Workday within the Value Management (Sales) organization.

Prior to Workday, Brady was a strategy/ mergers and acquisitions (M&A) consultant at Accenture where he advised clients across a breadth of industries, in all phases of the M&A lifecycle. He also worked in private equity and the financial markets.

Brady holds an MBA from the University of Chicago Booth School of Business and a BS from Harvard University, where he was team captain of the men's basketball team.