Executive Team

Our leadership team is comprised of industry experts, technology specialists and world-class business professionals.Their diverse areas of expertise are reflected in SMS Assist’s intense customer focus, fiscal strength and commitment to innovation.


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Chief Executive Officer & Board Member

Taylor Rhodes joined SMS Assist in 2017 as Chief Executive Officer, where he is responsible for the creation and implementation of the company's vision, strategy and operations. Mr. Rhodes focuses on the combination of an engaging company culture, technology innovation and a customer-first service orientation to differentiate SMS Assist from its competitors.

Mr. Rhodes joins SMS Assist with two decades of technology and services leadership experience, most recently as CEO of Rackspace, the number one managed cloud company. After joining Rackspace in 2007, Mr. Rhodes was part of the leadership team that led its growth from a cloud pioneer to an industry leader with more than two billion dollars in revenue.

Under his leadership, Rackspace was consistently recognized as a technology and customer service leader in Gartner’s® Magic Quadrant, the annual ranking of top competitors in the cloud industry. It was also named #2 Best...


Chief Financial Officer & Chief Administrative Officer

Marc Shiffman currently serves as the chief financial officer and chief administrative officer. Shiffman joined SMS Assist in 2010 to oversee special initiatives. Since joining the organization, he has primarily focused on finance and administration, including accounting, corporate finance, human resources, legal, marketing, compliance training and operations.

Prior to joining SMS Assist, Mr. Shiffman founded Marc R. Shiffman Advisors, which provided general management and consulting services to specialty and consumer products companies. In his role there, Mr. Shiffman provided strategic, financial and operating support as well as interim executive management. He also sourced deals, evaluated opportunities and performed due diligence for potential acquisitions across multiple industries.

Before starting his own consulting practice, Mr. Shiffman served in financial and general management positions of...

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Chief Revenue Officer

Matt Renner joined SMS in September 2015 as chief revenue officer responsible for building a world-class leadership and global sales teams and fostering leadership in key areas of the company to attract and retain talent.

Matt spent 20 years at the integrated cloud applications and platform services company, Oracle, most recently as Senior Vice President of Business Intelligence and Enterprise Performance Management for North America. During that time, he led an organization of more than 900 people.

Matt’s Oracle career included numerous information technology sales leadership roles across core technology, applications, and decision support organizations handling the most complex Oracle solutions and customers. In his role as the executive leading all of Oracle’s North American private-company accounts, Matt managed a team that was responsible for more than $1 billion in new and recurring license and support revenue. He also previously worked...

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Senior Vice President, Affiliate Relations

Andy Dyer recently joined SMS Assist as SVP Affiliate Relations and will report to Taylor Rhodes. He is a 21-year veteran in the logistics and supply chain space where he worked most recently as SVP, Managed Transportation at XPO Logistics. Andy became part of XPO as they acquired his former company Menlo Logistics in 2015. During his time at Menlo, Andy served in a series of roles of increasing responsibility including VP Automotive & Government Services, and Director of Operations & Account Management. Andy’s expertise includes building large and complex supplier networks using lean techniques, driving and enabling rapid revenue expansion, team leadership and communication, and a strong technology and process management orientation. He was instrumental helping Menlo win the largest outsourced government contract of its kind valued at $300M annually. Andy holds a BA degree in Economics from the College of William and...


President, Residential

Mike Travalini joined SMS Assist in February 2016 to focus on the company’s rapidly growing residential division. He joins SMS Assist from Waypoint Homes, where he served as the senior vice president of operations. Mr. Travalini oversaw the national repairs and maintenance department, which included a nationwide team of technicians responsible for maintaining the company’s portfolio of 17,000 homes and related customer service and technology initiatives.

Prior to Waypoint Homes, Mr. Travalini was the director of acquisitions at the Laramar Group, a Chicago-based residential owner and operator with more than 40,000 national apartment units. He began his career as an auditor in the real estate practice group at the Boston office of Ernst & Young LLP.

Mr. Travalini, a CPA, earned his MBA from Northwestern University’s Kellogg School of Management with concentrations in Real Estate and Finance. He earned his bachelor’s degree in accounting...


Chief Information Officer

Jianqing Zhao joined SMS Assist in 2009, through the acquisition of SMS SMART. He is currently the CIO of SMS Assist. Mr. Zhao leads the development group in delivering the best proprietary technology and applies it to the facility maintenance industry. Mr. Zhao manages and oversees two SMS Assist development centers in China made up of about 60 people. He and his development team have designed and implemented MarketplaceSupport (MPS), which consists of a vendor management system, customer management system, call center dispatching system, store survey system and an IVR (Integrated Voice Response) system. He works closely with the CEO and chief innovation officer to create SMS Assist new technology, Snow and Ice Management (SIM), Recurring Maintenance System (RMS) and Global Services Management Platform (GSMP). Prior to SMS SMART, Mr. Zhao lead several IT development teams for large Fortune 1000 companies.

Mr. Zhao received a bachelor’s degree...



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Vice President of Operations

Ashley Fimian joined SMS Assist in January 2017 as a Director of Operations in the Interiors Department, managing day-to-day affairs. Less than a year later, in December 2017, she became the Vice President of Operations and took on the responsibility of leading the strategy and growth within the department.

Prior to SMS Assist, Ashley managed a $40M residential line of business as the Director of Operations at US Inspect, the country’s largest inspection services company. During her role, she was also responsible for managing special projects, including marketing and sales initiatives, business case concept analyses and new product launches. Before US Inspect, Ashley worked in the investment-banking arm of JPMorgan in New York City and Chicago.

Ashley has a successful track record in managing and implementing complex projects with multiple organizations and stakeholders. Her expertise involves driving revenue growth through business...

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Vice President of Strategy, Pricing and Analytics

Alex Bezdek joined SMS Assist in 2014 and currently serves as vice president of strategy, pricing and analytics and chief of staff to the CEO, responsible for leading internal and client-facing initiatives, growth opportunities and operational improvements across the organization. Alex also spearheads the company’s strategic partnerships.

Prior to SMS Assist, Alex spent four years with Investor Group Services, a private equity consulting firm, where he led more than 50 market diligence, portfolio strategy, and investment screening projects that analyzed opportunities across diverse industries, including financial services, manufacturing and building services. Alex also spent six months as a volunteer consultant in Southern Africa for TechnoServe, an international nonprofit providing business solutions to poverty alleviation.

Alex holds a bachelor’s degree from Tufts University and an MBA from the...

Shannon Kenny

Vice President of Operations

Shannon Kenny, originally joined the company in 2011 as part of its growing Exterior Services team. By 2012, she became the account manager for one of company’s largest Exterior Services accounts, and as her responsibilities have grown with the department she has since overseen the delivery of more than 1.5 million exterior services for SMS Assist’s clients. In her current role, she is responsible for strategy, growth and Exterior Services operations.

Prior to joining SMS Assist, Shannon worked for a diverse range of organizations, including the Smashing Pumpkins, where she oversaw all executive operations for the group. Before that, she served as a buyer for Starcom, an international media organization focused on marketing, content and technology solutions.

With a family background in construction, Shannon brings a strong background in relationship building and effective project management to her professional. In addition to being...

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Vice President Operations, Facility Services

Josh Lessack is an experienced operational manager who has worked with retail, restaurant, hospitality, industrial and residential clients for more than 10 years. He has exhibited the ability to lead and motivate teams of all sizes, maintain a high employee retention rate, reduce client costs while maintaining profitability and assist with IT development, revenue growth and affiliate management.

Josh started at an early age in the construction field building residential homes and strip malls. He later began his own retail construction company serving New York, New Jersey, Pennsylvania, Delaware and Maryland. He joined SMS Assist as an operations associate in 2006 and has found himself involved with various functions of the company. With his guidance, the SMS Property Management Department consists of trained operations associates, team leads, subject-matter experts, vendor managers, procurement managers and data...


Vice President, Strategic Operations

Jamie Cusack is an experienced operations, technology, and business strategy professional who has advised clients in the retail, industrial equipment, transportation and logistics, utilities, pulp and paper, telecommunications and for-profit education industries. Throughout his career he has demonstrated strong analytic abilities used to quickly identify problem areas and devise and implement solutions for process optimization, revenue growth, and cost reduction.

Prior to SMS Assist, Jamie was a vice president in AlixPartners’ Enterprise Improvement practice where he led numerous initiatives to improve operational effectiveness and closely advise C-suite clients. Jamie has developed and executed programs to improve profitability through process reengineering, business model enhancement, organizational restructuring, and technology infrastructure rationalization. Prior to joining AlixPartners, he was a manager at Accenture where he...

Michael L. McMath

Vice President, Client Services

Michael McMath has over 30 years’ successful leadership experience in corporate level facilities management, contracting and procurement. He has held senior management positions with Compass Group, Wal-Mart and Alcoa. He has effectively managed annual maintenance budgets exceeding $1 billion dollars. He has operational experience with multi-unit national retail, industrial plant-manufacturing-operations and military base operations. He has developed and executed innovative cost savings initiatives specific to: asset management, inventory reduction, labor efficiency programs, net funds flow, customized consignment arrangements and CMMS initiatives. He has led process redesign initiatives and ISO registrations.

He retired from the US Army as a Lieutenant Colonel and the Deputy Director of Contingency Contracting for the XVIII Airborne Corps. He has global experience in strategic operations, planning and facilities management and has led...

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VP Affiliate Relations

Brady Merchant joined SMS Assist in September 2017 as VP Affiliate Relations. He works alongside Mike Travalini to do the research, design and implementation that is required to turn SMS Assist’s Affiliate program into a strategic differentiator.

Brady is a versatile player with experience in sales, operations and finance. Prior to joining SMS Assist, Brady was a top performing regional team lead at Workday within the Value Management (Sales) organization.

Prior to Workday, Brady was a Strategy/ Mergers and Acquisitions (M&A) Consultant at Accenture where he advised clients across a breadth of industries, in all phases of the M&A lifecycle. He also worked in private equity and the financial markets.

Brady holds an MBA from the University of Chicago Booth School of Business and a BS from Harvard University, where he was team captain of the men's basketball team.

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VP Operations, Implementation

Bob Bardwell joined SMS Assist in October 2017 as VP Operations, Implementation and works with Matt Renner and Ari Fisher to ensure deals with customers are qualified and shaped for success. He also has ownership of elements throughout the implementation and onboarding process. Bob has experience in operations, technology, customer support and corporate strategy.

Prior to SMS Assist, Bob worked at Rackspace for seven years alongside Taylor Rhodes. During his time, he built high-leverage capabilities and fixed business aspects with outsized impacts on growth and customer loyalty. Among other notable accomplishments, he played a key role in building the Rackspace enterprise support model, which lead to success with Fortune 500 clients.

Prior to joining Rackspace, Bob worked at KPMG as a Senior Associate in the Federal & Financial Services practice. Bob holds a BBA and MSA from the Texas Tech University, Jerry S. Rawls College...




Vice President, Finance

Jason Moos joined SMS Assist in December 2011 following nearly 10 years in public accounting. Jason currently serves as vice president of Finance, collaborating with the CFO to oversee all facets of finance and accounting for the company, including billing and collections, vendor management as well as tax and treasury management. He also works to ensure successful relationships among SMS and its customers, vendors, consultants and employees.

Prior to SMS Assist, Jason was a manager for FGMK, a professional services firm providing assurance, tax and advisory services to privately held businesses, global public companies and entrepreneurs. He worked closely with several rapidly growing, privately held companies across real estate, retail, manufacturing and service industries on audits, reviews, tax initiatives, software integration and consulting on due diligence projects. He also led internal planning on various projects to accomplish timely...


Vice President, Marketing

Guy Edasis joined SMS Assist in June 2016 and currently serves as vice president of marketing. With nearly two decades of experience in marketing strategy, high growth companies, general management and sales, Guy is responsible for leading the marketing team and implementing strategic initiatives to drive continued growth for the company.

Beginning his career as a lieutenant with the Israeli Defense Forces, and later as assistant to the chief security officer for El-Al in Europe, Guy most recently served as vice president of marketing for Signal, a global, cross-channel marketing technology company. Previously, he was general manager for Groupon in New York, overseeing regional sales and operations for the company’s most profitable market. In 2009, he served as an analyst for a private equity investment fund focused on renewable energy, and before that, he was a project manager for an Israel-based consultancy specializing in new products,...


Vice President, Recruiting

Lauren Glandt joined SMS Assist in 2005 as the compliance manager where over the past 8 years she built and managed the Compliance Department overseeing all contract, insurance, W9 and I9 compliancy for SMS Assist's Affiliate network of over 28,000 contractors. As the vice president of Compliance, Ms. Glandt developed the processes, procedures and training that ensured compliancy of all Affiliates who work with SMS Assist. The Compliance Department plays a vital part in protecting SMS Assist and all customers who work with our company from liability and safety concerns. Ms. Glandt also managed all claims and claim legal proceedings for SMS Assist. She worked with all SMS Assist clients to ensure indemnity and defense obligations were met and protected.

Ms. Glandt was the vice president of operations in the Facilities department; managed the customer relationships, contract spend and oversaw a team of 60 employees who managed the maintenance...

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Director of Implementation & Director of Financial Planning and Analysis

Matt Lerner joined SMS Assist in December 2013 and currently serves as Director of Implementation & Director of Financial Planning and Analysis. Matt owns the processes related to sales data and analytics. He and his team support the sales organization by identifying ways to please more customers and improve customer retention by using the results from data analytics and value assessments.

Prior to SMS Assist, Matt spent more than a decade working in finance and research, helping global corporations improve forecasting and reporting that was critical to their financial performance. Previously, as Associate Director of Financial Planning and Analysis for UBS Global Asset Management, he supported bottom-line improvement through the effective application of financial controls, accurate forecasting and intelligent reporting. Matt also focused on the continual improvement of forecast accuracy...


Meet the rest of our team

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