At no other time has the retail industry been impacted more by a prolonged absence of trade, where businesses deemed non-essential were mandated to close shop. This, at a time when e-commerce was already gaining ground to replace physical brick-and-mortar shopping. As stores begin to re-open, retailers will have to work harder than ever to get customers through their doors.
Creating an outstanding customer experience will be crucial. The in-store experience needs to be much more than just shopping, including ways to keep your customers engaged with interactive displays and brand personality. Keeping your stores properly maintained and operating efficiently will be essential for drawing customers in.
We will never be able to reverse the effects of COVID-19, but retailers can prepare better by embracing an omnichannel approach and updating facilities to deliver goods and services in a touchless, safe environment. At SMS Assist, we want to partner with you to adapt to—and even get ahead of—these changes.