Clean walkways, well-tended landscaping, and an inviting, comfortable interior are inextricably linked to the perception of customer appreciation. That's why facilities maintenance is an integral component of the retail brand.
Every detail influences customer perception in a positive or negative way. Research by The Consumer Factor, suggests that the even HVAC system can influence a shoppers-- warm customers warm up to buying.
Clean and well-maintained restrooms are part of the total retail brand package, as well. Conversely, The Worldwide Cleaning Industry says dirty restrooms and a general lack of cleanliness turns off 95 percent of buyers.
From the accessibility and condition of the parking lot to interior lighting and a smart floor plan, brick-and-mortar retail stores have boundless opportunities to positively affect the customer experience. With a strong facilities maintenance program, the retail brand can offer excellence every day.
Brick-and-mortar retail stores have a solid spot in the buyer's journey. Customers gain emotional satisfaction from touching and handling merchandise, which influences the buying decision.