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59% of consumers are likely to use curbside pickup – get prepared

As more businesses have started offering curbside pickup and as more consumers are realizing its convenience, curbside pickup is proving itself as a trend that is here to stay.

208% YoY increase in orders placed online and picked up in-store—including curbside pickup—between April 1 and April 20

Adobe Analytics

59% of consumers said they are more likely to use curbside pickup following the coronavirus outbreak

CommerceHub

This could mean site modifications, both big and small, in order to ensure you’re prepared to efficiently and safely offer curbside pickup.

Curb or pavement painting

Painting the curb or parking lot is a simple way to designate an area for curbside pickup.

But keep in mind when painting an area of your parking lot that it’s important to consider potential conflicts with local fire codes, including the color used.

Signage

Custom signs can be used in addition to or in lieu of painting curbs to help direct drivers to designated curbside pickup areas.

Designated parking spaces

There can be functionality and safety concerns to consider when choosing designated parking spaces for pickup.

Instead of the standard 9-foot-wide space, allow room for a 10-foot wide space to offer easier access for customers and employees.

And for the safest option, you should choose spaces that don’t require employees to cross a drive lane to deliver the items.

Shelter

Adding a sheltered area to the exterior of your site will provide space where orders can be stacked and ready for pickup as they are filled. This can be a canopy or awning that provides protection from rain or a full shelter that provides heating or cooling for employees.

Landscaping

Many of your customers may never step foot through your doors. This means it’s up to your exteriors to represent your brand.

Investing in a landscaping program—including parking lot sweeping and power washing—can help ensure you’re putting your best foot forward.

Sign board

Think of how fast-food restaurants often have an internal sign board that alerts customers of their place in line and when their order is ready.

This same idea can be applied to curbside pickups, with a level of visibility that makes for a superior customer experience.

Waiting area

Many customers may arrive ahead of their scheduled pickup time, so it is important to have parking locations available as a waiting area.

A designated area may only be needed on sites with limited parking or those with a sign board informing customers of their order status.

And for the most long-term solution…

Site design modification

If you choose to fully invest in the future of curbside pickup, you may opt to redesign your sites or at least consider curbside pickup when designing new sites.

One option—an internal loop design, for sites with oversized parking lots or parking both in front of and on a side of the building.

The key is to use the width of the parking bay to create a looped queuing lane for pickup on the side of a store.

The best layouts would have the pickup area on the building side of the loop, with direct covered access to a secondary entry where orders can be transported without interfering with normal customer traffic.

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Curbside pickup is here to stay. It’s time to ensure your sites are ready for what the future holds.

What is SMS Assist?

SMS Assist is on a mission to transform the facilities maintenance industry by delivering unprecedented transparency and control. More than 186,000 commercial properties—like retail stores, banks, restaurants, and more—and residential rental properties leverage our cloud-based platform to connect to more than 20,000 service providers and our operations teams that are available every second of every day. It’s a new approach for an industry in need of a better solution.

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