Brand extends far beyond a logo. The best companies have a strong experiential component that relates to the way they use their space to make you feel specific emotions as part of their brand experience. Think about the best-in-class restaurant brands and how they set an exact tone and feel the minute you enter the door. The way a restaurant looks and the way guests feel during their dining experience affects brand arguably more than a catchy jingle or a funny commercial.
As a strong restaurant brand scales up, maintaining and enhancing a consistent brand experience across all locations becomes an essential element for a successful business, as it is inextricably tied to a willingness to buy.
Brand experience is all about the small details. From driving into a freshly-paved parking lot, walking into a well-lit, open lobby with an indoor garden, to sitting at a table by the window with a view of the flowering landscape, there are subtle influences all around that encourage guests to stay longer, purchase more, and most importantly, return again. These aesthetics create an experience for restaurant guests that relies on expert facilities maintenance capabilities.
Here are three ways to maintain (or improve) a restaurant’s brand experience with quality facilities maintenance: