Blogging helps grow your business and reach more customers. According to InsideView, companies that blog at least one to two times a month have 67 percent more sales opportunities than companies that do not blog. The best part is that blogging is a low-cost investment. Are you wondering if your maintenance company should invest time and energy into developing a company blog? Consider these benefits:
1. Drive traffic to your website
Every time you publish a blog, you add a page to your website. Google indexes all of your website pages, which means more blog posts create more opportunities to be found by potential customers who are using search engines.
2. Establish authority
Common questions your customers ask make for great blog fodder that is relevant and helpful to consumers. Consistently creating helpful content helps establish your company as an authority in the industry. And the trust you build along the way will come in handy when a customer is ready to hire.
3. Expand your reach
If you create valuable content, people are likely to share your blog posts on social media sites. This creates more visibility for your brand… for free! People will generally trust a brand recommended to them by a peer, and a social share could be seen as a vote of confidence.
4. Stay on top of your field
When keeping up with a company blog, you will find yourself conducting research for blog topics and analyzing your competitors. This keeps you informed of any changes in the industry and helps you have a competitive edge. You can pass your knowledge onto your customers, further gaining their trust.
5. Know your customers
Blogging is a great way to start a conversation with your customers. Ask questions at the end of blog posts that encourage comments. Responding to the comments enables you to get to know your customers better and build trust. Also, blog analytics can help you track what readers click and share, helping you learn what topics consumers find valuable.
Ready to start a company blog? Luckily, you do not have to be an internet guru or graphic design star. Popular blog platforms like Wordpress and Squarespace are affordable and great for beginners to kickstart their business blogging.