Vice President, Marketing
Guy Edasis joined SMS Assist in June 2016 and currently serves as vice president of marketing. With nearly two decades of experience in marketing strategy, high growth companies, general management and sales, Guy is responsible for leading the marketing team and implementing strategic initiatives to drive continued growth for the company.
Beginning his career as a lieutenant with the Israeli Defense Forces, and later as assistant to the chief security officer for El-Al in Europe, Guy most recently served as vice president of marketing for Signal, a global, cross-channel marketing technology company. Previously, he was general manager for Groupon in New York, overseeing regional sales and operations for the company’s most profitable market. In 2009, he served as an analyst for a private equity investment fund focused on renewable energy, and before that, he was a project manager for an Israel-based consultancy specializing in new products, fundraising and marketing strategy for start-ups.
Guy holds an MBA from the University of Virginia Darden Graduate School of Business Administration and a bachelor’s degree in finance and entrepreneurship from Israel’s Arison Business School, where he was part of the prestigious Sam Zell Excellence Program.