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Colin McGinnis

Director of Operations

Colin McGinnis joined SMS Assist in July 2016 as director of operations responsible for all operations functions in the organization, including procurement, implementation, process improvement and team development to support SMS Assist’s best-in-class customer service.

Colin brings more than 30 years of operations leadership to SMS Assist, most recently as senior vice president of store operations for Family Dollar, a national discount retailer and long-standing SMS Assist client. In his 12 years with Family Dollar, Colin held progressive operations leadership roles for an organization with more than 55,000 employees, overseeing store development and deployment, procurement, store services and facilities maintenance. From 1986 to 2004, Colin was a regional operations manager for Eckerd Drugs, where he led numerous customer-facing initiatives to improve revenue, productivity and the overall customer experience.

Prior to his operations career, Colin attended Oklahoma State University and East Central University.