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Equity Partners

World-class venture firms have made investments in SMS recognizing our success in disrupting the traditional maintenance and repair industry by utilizing our proprietary technology platform. SMS Assist’s ability to deliver tangible savings to both customers and service providers is a testament to our technology platform and operational expertise.


Goldman Sachs Investment Partners

Partner since April 2016

The Goldman Sachs Investment Partners (GSIP) private investment team is dedicated to late-stage venture capital and growth equity investing. The team partners with entrepreneurs globally to build disruptive businesses and, since 2003, has invested in over 100 private transactions, including Uber, Facebook, Pinterest, Spotify, thredUP, foodpanda, GoEuro, Cadre, and Compass. The GSIP private investment team has offices in New York, London, Hong Kong, and Mumbai.


Insight Venture Partners

Partner since May 2015

Insight Venture Partners is a leading global venture capital and private equity firm investing in high-growth technology and software companies that are driving transformative change in their industries. Founded in 1995, Insight has raised more than $10 billion and invested in more than 200 growth-stage software, eCommerce, Internet and data-services companies worldwide. The company’s mission is to find, fund and work successfully with visionary executives, providing them with practical, hands-on growth expertise to foster long-term success.


Pritzker Group Venture Capital

Partner since May 2011

Pritzker Group Venture Capital, formerly New World Ventures, helps entrepreneurs build market-leading technology companies at every stage of their growth. Since our founding in 1996, our firm has worked side-by-side with entrepreneurs at more than 100 companies, building partnerships based on trust and integrity. Our proprietary capital structure allows for tremendous flexibility, and our experienced team of investment professionals and entrepreneurs offers companies a vast network of strategic relationships and guidance.

Successful exits in recent years include Fleetmatics (NYSE: FLTX), SinglePlatform (acquired by Constant Contact), Zinch (acquired by Chegg), Playdom (acquired by Disney), LeftHand Networks (acquired by Hewlett-Packard), and TicketsNow (acquired by Ticketmaster).

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The Huizenga Group

Partner Since May 2011

The Huizenga Group is a private investment firm providing products and services for the world’s leading industries.

While currently in partnership with SMS Assist, Wayne Huizenga previously started companies such as Waste Management Inc., Blockbuster, Extended Stay and AutoNation.

Meet the rest of our team

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