• SMS Executive Team

Board of Directors

The SMS Assist board of directors is comprised of successful business professionals, investors and industry experts, collaborating to build and scale a technology platform that is revolutionizing the way multi-property portfolios are managed.

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Chairman & Chief Executive Officer, Board Member

Michael Rothman has over 25 years of experience in the industrial service sector and 10 years in the retail services industry. Mr. Rothman has served as Chairman and CEO of SMS Assist, L.L.C. since its startup in 2003.

Mr. Rothman transformed the business from a traditional brick and mortar service company into an advanced technology company whose mobile and cloud-based...

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Board Member

J.B. Pritzker is an entrepreneur, investor and philanthropist. He is Co-Founder and Managing Partner of Pritzker Group, a private investment firm with offices in Chicago and Los Angeles. Pritzker Group comprises three professional investment teams: middle-market acquisitions, technology venture capital, and asset management.

Pritzker Group Private Capital acquires middle-market manufactured products, services and...

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Christopher Dawe

Board Member

Christopher Dawe is the Co-Head of Private Investing for Goldman Sachs Investment Partners. Christopher has spent the past 10 years focused on late-stage venture and growth equity investing and oversees many of the fund’s media, internet and consumer investments. His prior investments have included Uber, Facebook, Pinterest, Spotify, Compass, Media Rights Capital and GoEuro. He has invested more than $3.5 billion in private capital...

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Ryan Hinkle

Board Member

Ryan Hinkle joined Insight Venture Partners in 2003 and has worked across many industries, geographies and deal structures, spanning internet, e-commerce, infrastructure and application software companies in Europe, Australia and North America. Ryan’s investments include growth equity, leverage buyouts, growth buyouts, and platform roll-ups. Current investments include eCommerce companies (Hayneedle, Fanatics, Newegg,...

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Tao Huang

Board Member

Mr. Huang was previously the Chief Operating Officer of Morningstar, Inc., a leading independent provider of investment research around the world, until his retirement in December 2010. Mr. Huang spent almost 20 years with Morningstar, taking on increasing levels of responsibility from his start as an entry level technical programmer. He was the Director of Technology in 1992 and was named as the Chief Technology Officer in...

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Chief Product Officer, Board Member

In the past several years and as the Chief Innovations Officer, Mr. Rothman has reviewed the needs of operations and demands of the current market to reimagine SMS Assist systems purposed to strengthen the value proposition and overall solution offering to both the subcontractor and the client. In the design, the focus has been to gather and interpret data in a manner in which leverages the...

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David Bradley

Board Member

David Bradley is President of Huizenga Capital Management, the family office for the Huizenga family. Huizenga Capital Management was founded in 1990 and oversees investments in a wide range of asset classes, including private equity, hedge funds, public securities, real estate and oil & gas. The Huizenga family has been involved in founding, operating and investing in numerous successful businesses including Waste...

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Matt McCall

Board Member

Matt joined New World Ventures in 2009 and remains co-founder & Managing Director of Draper Fisher Jurvetson Portage Venture Partners.

Matt’s current and past investments include Analyte Media, Apptera, BrightTag, Cognitive Concepts (acquired by Houghton Mifflin), Everdream (acquired by Dell), Feedburner (acquired by Google), Imago Scientific (acquired by Ametek), Lefthand Networks (acquired by HP), Performics...

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Meet the rest of our team

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